Cookie Policy

Essential storage

We store your cookie consent preference in localStorage (`trustholm-cookie-consent`). UTM parameters may be stored in sessionStorage for attribution during the same browser session.

Analytics cookies

Google Tag Manager (container snippet) loads on every marketing page so measurement can be installed correctly. Analytics storage stays off until you click Accept on the cookie banner (Google Consent Mode). After Accept, GTM may load Google Analytics (GA4, measurement ID G-J93VSRJN12) and related event tags. Decline keeps analytics storage denied; we do not fire our custom analytics events either.

Events collected

When enabled, we track page views, CTA clicks, trial conversions (`generate_lead`), and trust file downloads. See marketing-analytics-setup.md in the repository for event names.

Managing cookies

Decline analytics in the banner, clear site data in your browser, or use browser extensions to block Google Analytics.

Updates

We may update this policy when analytics tooling changes. Material changes will be reflected on this page with updated copy.