Cookie Policy

Essential storage

We store your cookie consent preference in localStorage (`trustholm-cookie-consent`). UTM parameters may be stored in sessionStorage for attribution during the same browser session.

Analytics cookies

Google Analytics (gtag, measurement ID G-J93VSRJN12) loads only after you click Accept on the cookie banner. Decline skips analytics scripts entirely.

Events collected

When enabled, we track page views, CTA clicks, trial conversions (`generate_lead`), and trust file downloads. See marketing-analytics-setup.md in the repository for event names.

Managing cookies

Decline analytics in the banner, clear site data in your browser, or use browser extensions to block Google Analytics.

Updates

We may update this policy when analytics tooling changes. Material changes will be reflected on this page with updated copy.